The UN Information Centre (UNIC) New Delhi
joined forces with Maya Academy of Advanced Cinematics (MAAC), a leader in 3D Animation and VFX training, in partnering an animation film festival promoting the Millennium Development Goals
which aim to improve the quality of lives of the world’s bottom billion.
At a media launch in New Delhi on 8 June, UNIC and MAAC invited applications for the 24FPS international animation awards, which would showcase the best animation & VFX works in Hollywood, Bollywood, gaming and advertising films.
The 24FPS is designed to provide a common platform for young animators not only India, but also from countries like China, France, Germany and the US. It gives the young professionals an opportunity to understand the challenges and opportunities of the industry and learn from world-class experts of the industry. The award will be a key driver in the promotion of fresh talent in animation in India and has the support of the global animation industry.
Speaking at the event Ms. Kiran Mehra-Kerpelman, Director, UN Information Centre for India and Bhutan said: “It is appropriate that the MAAC-UNIC partnership is being forged in the ongoing International Year of Youth. This animation contest will raise awareness among young people on the Millennium Development Goals and hopefully lead to a renewing of their interest to get involved in efforts that can yield us a better world. Today, with technological advancements progressing at a rapid pace, such creative ventures, I believe, will go a long way in productively engaging young people. The UN Information Centre is pleased to collaborate with MAAC to deliver very tangible results.”
Talking about MAAC’s association with the UN in promoting the Millennium Development Goals, Mr. Ninad Karpe, CEO & MD Aptech Ltd., “The tie-up is a new thrust to achieve the 8 Millennium Development Goals. It will enable contestants to develop content in terms of animated films to promote these development goals which is the theme for inviting entries for the 8th 24FPS awards. We believe that the power of vocational education can empower an individual with the choice of being self-sustained.”
Also, announcing the forthcoming 24FPS Animation Competition website, he added, “The global animation industry is said to breach the $100 billion mark in 2012 and will cross $1 billion in India. Awards like 24FPS celebrate talent and bring to the limelight some of the best work done in this industry. Our academy is providing invaluable training to thousands of students who can enter the work place with new skills that can find them decent jobs.”