The Human Rights Day banner
On the occasion of the International Human Rights Day, the United Nations Information Centre (UNIC) in Pretoria worked closely with the South African Rugby Union (SARU) and the City of George. During the International Sevens Rugby tournament that was held from 11 to 12 December, UNIC actively promoted this year’s slogan “Embrace Diversity, End Racism”.
With 18 countries participated in the tournament, the event was attended by over 11,000 spectators from different races, religion, background and culture and become a link by sports and human rights.
Throughout the tournament the Human Rights Day logo was displayed on one of the score boards and the slogan was regularly read out by the stadium announcer. Just before the finals on the second day, ten young players from the local rugby team “Die Arende” (The Eagles) carried a big Human Rights Day banner on the pitch, while the stadium announcer read the UN Secretary General’s message.
This event was broadcast live on SuperSport and was aired in more than 140 countries worldwide.
This major event was the second very successful collaboration between UNIC Pretoria and SARU, after an earlier happening during the “Stand Up, Take Action” campaign. Both experiences convinced both UNIC Pretoria and SARU to establish a formal partnership for the years to come.