On 5 March 2013, the United Nations System in Ukraine launched its new information campaign “There are people in your life worth living for” aimed at promoting healthy lifestyles among the Ukrainian population. This joint information campaign was mainly supported by UNDP, UNICEF, UNAIDS, UNFPA, and WHO representative offices in Ukraine and coordinated by UNO Kyiv.
The campaign features selected health topics reflecting the current health status of Ukrainians and critical needs for its improvement, including: environment and ecology (healthy planet), healthy aging, reproductive health, vaccination, consumption of fruits and vegetables, and promotion of early testing for HIV.
The campaign theme and slogan – “There are people in your life worth living for”, and the playful campaign images attempt at creating a positive emotional connection between serious public health concerns, personal health and willingness to ensure the safety and happiness of our nearest and dearest.
“The path to health for every community and every individual always requires effort or some changes. By leading a healthy lifestyle, in a healthy environment and with access to quality health services, we can add years to our life and life to our years”, Ms. Dorit Nitsan, World Health Organization Representative in Ukraine stated at the campaign launch.
The nation-wide campaign will be rolled out to all regions of Ukraine throughout 2013 and will become visible not only in the city lights and billboards, but also in the mainstream media, social media and in special events organized in cooperation with partners for various target groups.
The healthy lifestyles information campaign implemented jointly by the whole United Nations System in Ukraine builds on the priorities set for the Ukraine-United Nations Partnership Framework 2012-2016, outlining health-related issues as one of the Organization’s main areas of activities in Ukraine.